Virtual Try-On Apps and How They Improve Product Discovery?
What Is a Virtual Try-On App, and How Can It Improve Product Discovery? During the pandemic, brands struggled to keep sales afloat and contact to a minimum. This accelerated the already growing need for virtual try-on, where fashion and beauty brands were able to demo their products remotely. Virtual Try-On Apps can simplify and improve […]
Virtual Fitting Rooms: A Complete Guide For Retailers
Virtual Fitting Rooms: A Complete Guide For Retailers and Brands Online shopping has never been more popular. According to Statista, ecommerce annual revenue will reach the $6.5 trillion mark by 2023. Still, that doesn’t mean that online shopping isn’t without its challenges. The fashion industry, for example, has to deal with the cost and hassle […]
The Best Product Recommendation Engine For Your Fashion Store
The Best Product Recommendation Engine For Your Fashion Store Do you click on the bottom strip of suggestions while shopping for your new outfit? Do you feel the recommendations you find here are on the mark and right for you? Everything you do online, including your shopping, is determined by algorithms. In the case of […]
eCommerce Personalisation: An Extensive Guide
eCommerce Personalisation: An Extensive Guide The digital realm is constantly shifting. Your savvy customers want to stay ahead of fashion trends and they also want to know that your eCommerce store is ready to help them find exactly what they are looking for. And as a business, you need to catch the attention of possible […]
How a Visual Search Engine Can Help Your Store
How a Visual Search Engine Can Help Your Store We are visual creatures. We scroll through hundreds of photos a day, bombarded with trends, friends, and perfect holidays. And so, we know what we want, but do we? Well, we know what it looks like, at least. As a shopper, we tend to look at […]
Fashion Chatbots. Do They Really Work?
Fashion Chatbots. Do They Really Work? Shopping for new clothes is an exhilarating and memorable experience, especially in the higher-end retail stores where your entire visit is treated as an event with attendants catering to your whims and pulling suitable items off the rack for you to try. However, as shopping continues to migrate away […]
The Product Discovery Process And The Top 8 Common Mistakes To Avoid
The Product Discovery Process And The Top 8 Common Mistakes To Avoid How did you discover the last piece of clothing you bought? Most of us don’t walk into our favourite retail store looking for a teal, V-necked, boho column dress with spaghetti straps. We’re more than likely looking for a practical outfit for the […]
Visual AI and Its Applications in the Fashion Industry
Visual AI and Its Applications in the Fashion Industry While artificial intelligence (AI) and automation took off rapidly in the ecommerce world, fashion executives have been slow to follow the trend until recently. Perhaps it was hard to fathom how a cold and calculating AI technology could become a valuable tool in an industry fuelled […]
What Are Fashion Tags and How Can They Help Your Store?
Fashion tagging (also called product tagging) is the process of adding data to your online products, including creating, assigning, and managing labels for each product.