Intelistyle’s AI Stylist Outperforms Zalando By 3 Times

AI Styling Game

  One afternoon at the height of Covid-19 Lockdown, the Intelistyle team decided to create a fun fashion game that benchmarks our AI outfit recommendations against that of an E-Commerce giant: Zalando. What started off as an internal game returned such impressive results that we thought our team must be subliminally biased somehow – as […]

The Times Report: Data-Driven Fashion Personalization

Will hyper-personalisation shrink our echo chambers and interest bubbles? Will TV soon have personalised ads? The Personalisation special report, published in The Times, explores the pros and cons of retailers using artificial intelligence to recommend products and outfits online and looks at how so-called “dark patterns” are manipulating consumers. The featured infographic focuses on data-driven personalisation […]

AI Stylist Beats Human Stylists at London Fashion Week

AI Stylist Outperformed Fashion Influencers In February 2019, after training and testing our AI Stylist for 2 years we decided we were ready for London Fashion Week. We previously spent a lot of time testing with various stylists we worked with, as well as by withholding parts of the dataset from the model and measuring […]