7 ways to include WhatsApp in your Marketing Mix

7 ways to include WhatsApp in Your Marketing Mix Marketing for WhatsApp Users Over the last few years the popularity of WhatsApp has really just grown exponentially with users worldwide using it to connect with friends and family and consume content in a more intimate space. DigitalMarketing reports that an average WhatsApp user opens the […]

How to differentiate and increase conversion with AI styling advice

Fashion Personalisation: Styling Advice

How to differentiate and increase conversion with AI styling advice How to deliver a curated customer experience at scale using AI Imagine you are visiting a store to buy a new dress. The sales associate comes and asks if you’d like some help. Immediately you assume that they are trying to sell you anything they […]

Product Discovery Reimagined: Style Customers with Outfits That Fit

Product Discovery Reimagined: Style Customers with Outfits That Fit Intelistyle partnered with Easysize to elevate fashion eCommerce experiences to the same quality service you’d expect in a physical store. We decided to bring together Intelistyle’s AI-powered styling solution with Easysize’s size and fit recommendation platform to create a discovery experience, that allows shoppers to find […]

4 Things to Know About Buying and Merchandise Planning

Profitable Merchandise Reporting

Find out why data-driven buying and merchandise planning is the core skill you need to master to run a profitable fashion business Fashion has a notorious overstocking problem: From Burberry’s annual report revealing £2.8 Million worth of incinerated stock in 2018 to headlines about H&M’s 12 Tonnes of unsold clothing since 2013. Yet, they are […]