Fashion AI In 2023: An Extensive Guide
Fashion AI In 2024: What is Trending This Year Last Update Jan 2024 From business operations to e-commerce and marketing, every area in a fashion business can benefit from AI. This is evidenced by popular fashion brands like Zara, H&M, Dior, Macy’s, and Nike, who all use AI in their business models. Whether through AI […]
How Tagging Products Can Help Your e-Commerce Conversion Rates
How Tagging Products Can Help Your e-Commerce Conversion Rates For any fashion brand looking to improve its e-commerce conversion rates, there is no shortage of strategies to explore. However, there is one fundamental process no brand can afford to ignore: tagging products. If your products are not tagged appropriately, no amount of A/B testing, social […]
10 Different Examples of Image Recognition for Retail
10 Different Examples of Image Recognition for Retail The market size for global image recognition in retail is expected to grow at a CAGR of 22%, reaching 3.7 billion by 2025. Here’s why fashion retailers are investing in this technology, why you also need to get on board with this new trend, and how you […]
How a Shop the Look Widget Can Increase Basket Size by 40%
How a Shop the Look Widget Can Increase Basket Size By 40% Imagine this all too common nightmare scenario: Joanna, a potential customer, is scrolling through your e-commerce store when she comes across a t-shirt she likes. She clicks on it and is redirected to a product description page that features an editorial image of […]
How to Generate Fashion Label Tags for Your Store’s Clothes
How to Generate Fashion Label Tags for Your Store’s Clothes From having an active presence on social media to sending out relevant retargeting campaigns, there are many things brands can do to stand out from the crowd. However, none of these things matter if a store doesn’t nail down the basics of retail success. This includes […]
Fashion Machine Learning Applications and Examples
Fashion Machine Learning Applications and Examples In 2018, Reuters reported that the Spanish apparel retailer Zara was incorporating artificial intelligence (AI) into its business strategy and supply chain as a way to keep up with and beat its competitors. Coincidence or not, but the following year, Zara’s parent company Inditex posted strong profit growth. And […]
How to Select the Right Product Discovery Platform
How to Select the Right Product Discovery Platform Discovering and buying products has never been easier. Whereas purchasing something once meant having to leave your home and visit a physical store — or, in all likelihood, multiple stores — today, shoppers can browse hundreds of shops and buy whatever it is they want without so […]
What Is Searchandising and How to Get It Right
What Is Searchandising and How to Get It Right E-commerce is still on the rise. Last year, more than two billion people bought goods and services on the internet, with online retail sales exceeding $4.2 trillion worldwide. Although these are already huge numbers, if expert predictions are anything to go by, online sales will only […]
The Ultimate Guide to Fashion Digital Transformation
The Ultimate Guide to Fashion Digital Transformation In fashion, just like in almost every other sector, the COVID-19 crisis has supercharged digital transformation. “We’ve accomplished two years of digital transformation in two months,” said an executive of a leading apparel company in a McKinsey & Company report. Even before the pandemic, increasing globalisation meant that […]
How Hyper Personalisation Can Increase Conversion
How Hyper Personalisation Can Increase Conversion Personalisation is not a new concept. Brands have long known that tailoring their offerings and communications towards individuals can dramatically improve customer retention and increase conversions. More than 9 out of 10 companies saw 3x ROI and increased profitability after implementing personalisation. As a result, almost every successful brand […]